Conceptual Kit Package Design
2022 Spring 10 weeks project
A Chinese Cultural Travel Kit for male tourists who want to bring a souvenir back home to commemorate their trip.
# Disclaimer notice: This project is a private design project of student. Any company, organization or individual shall not modify, steal information, plagiarize and do other illegal activities without authorization. Violators will be prosecuted.
INTRODUCTION
This project aims to provide high-end personal care products for male tourists who want to bring a souvenir back home to commemorate their trip.
PROJECT BRIEF
After COVID-19, tourism activities will gradually return to normal. A large number of tourists will go to other countries. As a country of etiquette, China has always hoped to show the friendliest side to the world. This personalized cultural travel kit is designed for male tourists to solve their hygiene problems. It contains 3-5 products for men's private use, which will become the perfect partner for them on the journey.
BRAINSTORMING
Middle-aged men of the upper class who have a lot of wealth and pursue excellence and success. They travel a lot across countries and need to stay in hotels.
Age: 35’s to 45’s
Gender: Male
Income: $100 million - $150 million annually
Occupation: Entrepreneur / Investor / CEO / Politician / Office worker / Head of state / Traveler
ATTRIBUTES:
1. Optimistic attitude
3. Strictly disciplined
5. Respected integrity
2. Powerful ambition
4. Fearless exploration
6. Unique vision
TRAVEL STYLE:
- Exploring the unknown
- Make a sightseeing tour
- Business travel
- Taste local food
- Take a picture
- Buy souvenirs
- Experience local culture
PAIN POINTS:
- How to create souvenirs with Chinese cultural characteristics to commemorate their trip?
- How to help tourists save money?
- How can tourists be happy to take this product home?
Why can't we put this cultural travel kit as a gift in the star hotels of these male tourists?
WHAT Items inside the kit:
- Razor
- Toothbrush
- Comb
- Shaving cream
- Toothpaste
WHEN and WHERE to use it:
- During the journey in China
- Hotel
- Private space
- Home
HOW and WHY to use it:
- The tourists get it at the hotel.
- Put it in the suitcase (Perhaps)
- Meaning of existence: The travel kit with Chinese traditional cultural elements is of commemorative significance.
MINDMAP - POSSIBLE ITEMS
- Razor
- Shaving cream
- Lighter
- Cigarettes
- Soap (Bath/Shampoo)
- Toothbrush
- Toothpaste
- Facial Cleanser
- Men's perfume
- Comb
- Key
- Shaving cream
BRAND VALUES
CHINESE BLUE AND WHITE PORCELAIN REPRESENTS APPEALING / NOBILITY / LUXURY / PREMIUM / NATIONAL CULTURE / MODULARITY / HIGH-QUALITY
BRAND NAME
- VICTOR: victory
- JUDAS: A maverick traitor, a symbol of personality
- BRAVO: In Italian, it means "great"
- OTTO: Appearance "neat", "rich"
- ALVIS: In Norwegian, it means "wise and clear-minded”
- BOYCE: Successful, courageous and capable
- LESTER: A man of great reputation
- DERIEN: Wealthy
- LIAN: Romantic and experienced. A Chinese flower
Otto is a masculine German name and surname. It originated from an Old High Germanic name, an element meaning "wealth and prosperity." In English, it stands for "neatness" and "richness."
LOGO DEVELOPMENT
IDEATION SKETCHES
FORM LANGUAGE DEVELOPMENT / OPEN CEREMONY
PDP ANALYSIS
